How messages are communicated
How are the messages communicated in the advertisements Advertising is: A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Cross media platform: The range of distribution outlets in the media that are offered to audiences across platforms. Example: television, print ads, billboards and social media. Evian - Baby advertisement Use of hip hop music which is quite upbeat A very unusual advert and therefore memorable The advert doesn’t necessarily advertise their water but has the brand name before and after the main part of the advert Slogan is put at the end of the advertisement so you remember who made the commercial Shock advertisment Unexpected and strange/unfamiliar People will talk about it and share it with others due to its weirdness Audio - visual codes Gillette - Boys will be boys Bri...